Chris Andersson is the CEO of 3DR, founder and chairman of the Linux Foundation's Dronecode Project, and founder of the DIY Drones and DIY Robocars communities, including the ArduPilot autopilot project. From 2001 through 2012 he was the Editor in Chief of Wired Magazine. Before Wired he was with The Economist for seven years in London, Hong Kong and New York.
Anderson is the author of the New York Times bestselling books The Long Tail and Free as well as Makers: The New Industrial Revolution.
Awards include: Editor of the Year by Ad Age (2005). Named to the "Time 100," the newsmagazine's list of the 100 most influential people in the world (2007). Loeb Award for Business Book of the Year (2007). Wired named Magazine of the Decade by AdWeek for my tenure (2009). Time Magazine's Tech 40 -- The Most Influential Minds In Technology (2013). Foreign Policy Magazine's Top 100 Global Thinkers (2013)
Anderson's background is in science, starting with studying computational physics and doing research at Los Alamos and culminating in six years at the two leading scientific journals, Nature and Science.
Bruce MacGregor is an IDEO partner leading health portfolio in the Palo Alto studio. In his 21 years with IDEO, Bruce has worked in North America, Europe, and Asia. His portfolio of clients spans the public and private sectors, consumer and business-to-business industries, established corporations and ambitious start-ups.
Bruce is passionate about innovation as a primary enabler for positive change in the world and a catalyst to long-term sustainable business growth. The substantial change occurring in the Health industry creates big opportunities for positive change for Payers and Providers networks as well as in Consumer Health organizations and the application new technologies to health care. In this context, Bruce works collaboratively with clients to take advantage of new opportunities, overcome challenges, develop the best solutions, and grow innovation capabilities that will drive business growth.
Bruce is a sought-after speaker and is regularly invited to share his expertise, insights, and points of view at events on topics relating to innovation, design thinking, and business growth. He has spoken at the GE Mid-Market Conference, the Sustainable Brands Conference, and in-company events at Walmart, Carrefour, Nestlé, Huawei, and HCL. He has also given lectures at renowned academic institutions including Stanford University and IMD Business School.
He served at Futbol Club Barcelona as Vice-Chairman and CEO from 2003–2008 and is credited with playing a major role in the transformation of the club. FC Barcelona started a period that would bring the best results in its history and became one of the most successful football teams globally, doubling revenues in three years and moving from loss-making to a profit-making position.
Author of a book published in more than ten countries and languages, ‘Goal: The Ball Doesn’t Go In By Chance’, Ferran is married with two daughters and lives in Manchester.